Candidates driven enough to attend online job fairs are likely to research participating employers. Be sure to curate your company’s online presence to attract the right sort of attention.
1. Keep job listings up to date
At a minimum, update job listings to reflect current openings. However, if you anticipate a hiring push in certain areas in the near future, feel free to hint at growth with lines like, “always looking for talented engineers and developers", or “lots of opportunity as our marketing department expands".
2. Social media presence
Maximize your social media presence by promoting company culture, profiling employees or interns in in-demand departments, and/or highlighting recent organizational accomplishments.
3. Research your company
Perform search engine queries to find out what information applicants see when researching your company, to better manage brand image and field candidate questions.
Candidates will be at their freshest and most attentive at the start of the event. Companies are more likely to make an impression in the first hour of the event when attendees still possess a comparatively blank slate. It is recommended you utilize the Lobby to message and invite candidates to interview within the first hour of the event.
Getting the first word might give you an advantage, and starting a conversation at all is progress. Initiating contact puts you on a candidate’s radar and increases the likelihood that they will connect and explore your company.
Use of JobFairX’s screener questions will allow you to avoid basic questions. With proper preparation and creativity, interviews offer an opportunity to capture candidate attention.
Examples of challenging, insightful, or fun questions to ask during interviews include:
Of course, to gather vital information, you will still need to ask common questions such as, “tell me about yourself", or “what is your greatest work achievement?”. However, pairing the basic questions with interesting inquiries reveals more about candidates and helps both parties better remember the interview.
Interviews are a two-way street; recruiters need to dazzle talented applicants just as much as candidates need to impress potential employers. This reality means that many virtual career fair tips for employers and employees are the same.
Namely:
Following these guidelines demonstrates professionalism and respect, earning candidate appreciation and admiration and keeping your company in the running for top talent.
Always double-check that your microphone is on mute before speaking to nearby colleagues. Overhearing comments on another candidate does not make a positive first impression.
For best results, compare notes post-event, or use an entirely separate communication platform to discuss candidates during the event.
Crafting an engaging virtual profile helps organizations appeal to candidates and distinguishes the company from other employers.
Here are a few good virtual job fair profile ideas:
The ideal profile includes:
Ingenuity and creativity helps your company stand out from the crowd. Employing a distinct copywriting voice, a unique graphic aesthetic, or innovative ideas makes your digital presence more memorable.
Do you have the same template for advertising open positions? This will deter applications from top candidates, who are more likely to respond to engaging job listings. Take the time to create a compelling advertisement.
Make sure to include:
Feel free to reach out to us at info@jobfairx.com in case you have questions or need assistance.
